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Creating a connection in the Kalverpassage

WHAT WE DID

Technical engineering

Assembly work

Installation assistance

Testing & Commissioning

CLIENT
Frijo Lichtreclame
CATEGORY
 Retail & Stand Designs 

About the Project

The story


 Creating a connection between the Heiligeweg and the Kalverstraat is an important role for the Kalverpassage. This passage is a shopping destination where you won't only find various stores of large brands, but also hospitality facilities and art. To create a connection between the visitors and the brands, OneEightyOne developed and placed a circular LED screen in the Kalvertoren, commissioned by Frijo Lichtreclame. On this LED screen, stores advertise their brand and they create awareness. A huge and imposing eyecatcher like this one will certainly capture the attention of visitors. 

THE
PROCESS

We carried out precise on-site measurements, as the presence of an elevator meant the circle couldn’t be fully closed. Detailed technical drawings ensured a perfect fit. Custom brackets were designed to mount the screen, despite having only five suspension points and sloped pillars. Thanks to our craftsmanship, the client was fully relieved of these challenges.

We used 12 m² of LED screens forming a 290° circle, with the remaining 70° omitted due to the elevator. The screen has a smooth curve and a 3 mm pixel pitch, allowing content to be viewed clearly from about 3 metres without visible edges. The built-in Novastar controller can be operated via software, enabling stores to easily plan and manage their content.

We have prepared the LED screens according to our plug & play policy in our workshop as much as we could. The Kalverpassage is a busy place with stores and therefore, there was not much time for the installation. Because of the escalators and a huge artwork in the tower, the screen needed to be installed in parts.